Aluminum Composite Building Facade in Atlanta, GA
Synovus Bank Buckhead
Project Overview
Synovus Bank in Atlanta, GA, initiated an exterior renovation project to modernize its building façade. The goal is to enhance the bank’s curb appeal and align its physical presence with a more modern and professional image, reinforcing its brand identity.
Location: 334 East Paces Ferry Road Atlanta, GA 30009
Completion Date: March 2023
Project Duration: 5 weeks
Total Coverage Agrea: 4,100 square feet
General Contractor: Genoa
PCG Project Manager: Casey Wise/Jesse Rose
Technical Specifications
- Primary System: Aluminum Composite Panels
- Support Structure: extruded aluminum clips and extrusions
- Finish: PVDF Kynar 500 Brite Red, Charcoal, and Woodgrain finishes
Project Challenges & Solutions
Challenge:
Certain areas of the building’s facade may be difficult to access without obstructing drive-through lanes, walkways, or ATMs.
Mitigation Strategies:
- Use boom lifts for hard-to-reach areas
- Work in small, controlled sections
- Schedule access to areas like ATMs during non-peak hours or temporary closures with signage
Challenge:

Active bank sites often have limited space for storing ACM panels and equipment without disrupting operations or aesthetics.
Mitigation Strategies:
- Just-in-time (JIT) delivery strategy
- Use off-site storage when feasible
- Pre-plan material drop-off and staging areas with the project manager and bank staff
Challenge:

A disorganized or messy construction site can negatively affect customer perception and the bank’s brand.
Mitigation Strategies:
- Daily site cleanup and organization
- Use branded temporary fencing or tarps
- Keep signage professional and visible to explain the improvements being made
Challenge:
An active bank has a steady flow of customers, employees, and critical business functions. Disrupting daily operations can result in lost business hours, potential customer dissatisfaction, and safety concerns.
Mitigation Strategies:
- Work Scheduling: Install ACMs during non-peak hours, such as after banking hours (evenings or weekends), holidays, or during low-traffic times. Schedule noisy tasks like cutting or grinding during off-peak hours to avoid disturbing employees and customers.
- Phase Installation: Break the project into smaller phases to limit the amount of disruption at any given time. Work on one section or side of the building at a time, so parts of the building remain accessible.
Installation Process
- Site survey and structural verification
- Custom fabrication of all components
- Installation of primary support structure
- Final trim and detail work
Performance Results
- Material Durability and Longevity
- Weather Resistance
- Thermal Insulation and Energy Efficiency
- Acoustic Performance
- Fire Resistance ASTM E84 Class A
- Aesthetic Performance
- Low Maintenance
Local Impact
- Aesthetic Appeal and Urban Revitalization
- Brand Visibility
- Improved Customer Experience
- Increase in Local Business Traffic
- Potential for Future Development
Safety Statistics
- Zero incidents during installation
- 100% OSHA compliance
- Daily safety meetings conducted
- Full PPE compliance throughout project
Frequently Asked Questions
Was there anything special about this job that highlights PCG’s custom fabrication capabilities?
The building had unique challenges, such as uneven surfaces, or an existing structure that needed modifications for proper ACM placement, the PCG’s flexibility and problem-solving abilities were key.
How did PCG‘s track record and experience serve the needs of this project?
PCG’s past track record and advanced techniques helped to ensure that panels were installed with precision and reduced the need for adjustments later.
Were there any special requests with this project for which PCG was uniquely capable of delivering?
Project schedule was very tight due to this facility being operational. PCG was able to complete this project within the timeline provided.